The University of KwaZulu-Natal hosted various KZN Higher Education Institutions during the KwaZulu-Natal Marketing, Advancement and Communication in Education (MACE) Regional Workshop held at the University’s Council Chamber on 30 May.

The workshop provided an opportunity for MACE members, to meet, learn from each other and share ideas and expertise.

Ms Marlene Govender, Founder and CEO of the Market Masters International, a strategic marketing consultancy, inspired attendees with her talk titled: Finding Your Purpose – Your Personal Brand.

She reminded the audience to take care of their personal brand, to love themselves and always be authentic. Some of the tips included ‘aligning your purpose and your social media platforms with the organisation that you are with, staying away from negative comments, using the platform to reiterate who you are, and to find what sets you apart.’

‘Why try to fit in when you were born to stand out? Be visible, be authentic and be different,’ she said.

Higher Education Institutions who attended the event included UKZN, the Durban University of Technology, Berea Technical College, Vega and Mangosuthu University of Technology.

The purpose of the workshop was to also elect the KZN Regional structure. Ms Hazel Langa from UKZN who was elected as Chair, Mr Sibongiseni Magwaza from Berea Technical College was elected as Deputy Chair while Ms Rakshika Sibran from UKZN was elected as Regional Secretary.

Acting Executive Director of Corporate Relations, Ms Normah Zondo, thanked Govender for reminding the audience to be authentic and to believe in what they do. She encouraged the different universities to take part in the annual MACE Excellence Awards to be held during the MACE Congress in November this year.

The awards will be held in Cape Town from 28 to 30 November.

Words: Sithembile Shabangu